Know Who You're Buying From

As a local florist in Madison, Connecticut, it has come to our attention that many people who search for flower shops on the internet are being misled by search engine ads. We find that many times a customer believes they are placing an order with us, when in reality they’re purchasing flowers through a global clearing house. A Google search for “Madison CT florist” yields many results, the first of which is an ad for flowerdeliveryexpress.com -- a floral clearing house that is not your local florist. While it may seem like this is the website of a florist located in Madison, Connecticut, their “About Us” page shows that they are located in Michigan. Clearing houses like flowerdeliveryexpress.com are usually some of the first results when searching for a florist anywhere in the country. If you’re looking for a local florist, keep in mind that ads usually come up first -- scroll past them to see the actual results of your search, make sure the florist you choose has an actual address in the town you're trying to send flowers to, and take advantage of everything search engines have to offer (read ratings and reviews of different florists, check out their websites and social media pages) to make an informed decision of who you would like to do business with. At Madison Flower Shop, we always recommend working with local florists over services like Flower Delivery Express, FTD and Teleflora, which are inconsistent at best. Of course, ordering flowers from an unknown florist is always a bit of a gamble, but we've found that with a local florist, you're much more likely to get a good value and quality flowers than if you were to place your order with FTD and the like.